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QuickAddress For FSBA Enhances Customer Communication
QuickAddress For FSBA Enhances Customer Communication
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| The product combines QAS Pro, a point-of-entry contact data quality product, with a suite of applications and modules that support full-service bank branches, call centres and back-office operations.
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Monday, May 12, 2008:
QAS, a part of Experian, and Full-Service Banking (FSB) Solutions, a branch automation and lending origination products company and a division of S1 Corporation, have made available QuickAddress for FSB Branch Automation (FSBA). QuickAddress for FSBA is an integrated solution that is said to help banks and credit unions speed account opening, improve customer communication and reduce operating costs. The product combines QAS Pro, a point-of-entry contact data quality product, with a suite of applications and modules that support full-service bank branches, call centres and back-office operations.
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QuickAddress for FSBA was developed for use by branch associates setting up new accounts and call centre staff processing change-of-address requests. The data quality product is also employed in back-office operations to research and correct poor quality addresses on returned mail.
QuickAddress validates, cleanses, standardises and enriches customer addresses as the information is entered into FSB’s branch automation applications, reducing the volume of returned mail and its associated printing and postage costs and enhancing customer communications. Easy-to-follow prompts and pick lists result in complete and accurate address capture while decreasing data-entry time.
BankFinancial, an FSB customer in Olympia Fields, Ill. has chosen to implement QuickAddress for FSBA in their 18 branch locations. “We chose QuickAddress for FSBA because effective customer relationship building begins when the customer first signs-up for an account. Our customer communication efforts are heavily mail based, so having an accurate address from the beginning is critical for BankFinancial to optimise every opportunity to strengthen our customer relationships,” said Rich Maslanka, vice president, BankFinancial.
"QAS has had significant momentum in the financial services market because our customer data quality products are deployed and yielding results within several days,” said Joel Curry, chief operating officer, QAS. “Our partnership with FSB, a respected name in banking technology, strengthens our mutual value proposition and extends our market presence.”
“The impact of implementing QAS is significant for both improved branch operations and the customer experience,” said Sandy Coons, vice president, sales and marketing, FSB Solutions. “Addresses can be entered with as few as 12 keystrokes, and we know they are correct and standardized. This is a big improvement over the basic data entry methods used previously.” |
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