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Indian BPO Sector Moves Beyond Outsourcing; It’s Business Process Management
Indian BPO Sector Moves Beyond Outsourcing; It’s Business Process Management
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Thursday, September 06, 2012:
To help the industry script the next chapter of the great Indian BPO story, National Association of Software and Services Companies (NASSCOM) today kick-started the two-day NASSCOM BPO Strategy Summit 2012 at the Leela Kempinski, Gurgaon. The Summit provided a platform for the Indian BPO industry to come together, discuss and strategize the ever-changing BPO landscape and the remodeling journey that it has embarked upon.
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Text Box: Indian BPO Industry Fast Facts • India maintains leadership position in the global BPO sourcing landscape • India’s share of the global BPO sourcing market – 37% • BPO Revenues: 16 bn in FY2012 • Employment: 876000 • Number of companies offering BPO services in India – 500+ The Indian BPO industry is moving from efficiency to effectiveness while focusing on re-engineering themselves in order to deliver transformational impact to customers. The industry is developing future-ready solutions by following a verticalized approach by developing in-depth capabilities across verticals and creating customer impact through service delivery excellence. Despite the rise of several alternative sourcing locations, the Indian BPO industry continues to maintain its edge accounting for over 37 per cent of total global sourcing BPO revenues.
Text Box: NASSCOM initiatives for BPO • Affirmative steps to ensure Secure Hiring processes • Generating talent pool for BPO industry- voice and non voice • Being the preferred employers • Ensure India’s competitiveness v/s China, Philippines, South America & South Africa as alternative BPO destinations • Developing an Industry level branding strategy Speaking at the occasion, Mr. Som Mittal, President, NASSCOM, said, “The BPO industry in India continues to remain strong and vibrant amidst the impact left behind by the recent economic gridlock and has been rapidly transforming itself from business process outsourcing to business process management; which is the single most critical factor that has helped the industry buck the global trend and maintain its leadership position across the globe. The industry has been able to successfully position itself as a partner to customers and changed the way service is being delivered and create a broader impact on clients.”
A trend that is fast being touted as the ‘next big thing’ that will help the BPO industry move forward is Big Data. Keeping this in mind, NASSCOM, in association with CRISIL GRA, also launched a report on the Big Data (findings & details below in annexure) which details the gaining traction of Big Data in India with IT services/analytics providers offering business centric solutions, and its impact on the industry and customers. The report also highlights the ability of Big Data to help in “evidence-based” decision-making, which in turn has a high impact on business operations.
As the platform to review the industry performance of last year, NASSCOM also announced the top 15 BPO exporters in India for the year 2011-12 at the summit. The list is topped by GENPACT India Pvt. Ltd followed by Tata Consultancy Services BPO and Aegis Ltd at the second and third position respectively. (Complete list below in annexure) |
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